In this article, we will guide you through adding a 'Book Now' button to your Google Business Profile and redirecting it to your website or booking page. This will make it convenient for your customers to book your services through a direct link on Google Search and Maps.
How to Add a 'Book Now' Button to Your Google Business Profile
Google Business Profile (formerly Google My Business) is a powerful tool for managing businesses' presence on Google, including Google Search and Google Maps. It provides a platform for businesses to showcase their services, products, and contact information to potential customers.
Setting up the 'Book Now' Button
To set up your 'Book Now' button, you must register your business with a Reserve with Google Partner like Go Book Me In. To register, visit the Go Book Me In onboarding page, follow our guide, and set up your business account with us.
Once onboarded, we will submit your details to Reserve with Google for verification. If your business details pass the verification process, your 'Book Online' button will be added to your Google Business Profile within 72 hours, usually a lot sooner.
Redirecting to Your Booking Page
Redirecting customers to your booking page from your Google Business Profile can streamline the booking process and increase conversions. Adding a direct link to your booking page makes it convenient for users to schedule appointments or services with your business.
As the default, your 'Book Now' button will redirect to a standard booking page hosted by Go Book Me In, and we will manage your schedule. If you need to redirect the user to your booking page, please contact the Go Book Me In Support Team, and we will happily assist you in doing this.
Contact Go Book Me In Support Team with Your Booking Page URL
Once you've set up the 'Book Now' button, you'll need to supply the URL of your booking page. Ensure the link is accurate and leads users directly to where they can book your services. We will then apply the necessary changes to your account and your redirected 'Book Now' button should be available within the next 24 hours. You may notice some downtime while we make the switch to your booking page.
Testing the Button Functionality
After your 'Book Now' comes online, it's crucial to test the button's functionality. Click on the button to confirm that it redirects users to the correct booking page without issues.
Google Organic Booking
Google Organic Booking allows customers to book services or appointments directly through Google Search or Google Maps without paying for sponsored advertisements like Google Ads. With the right SEO techniques applied to your website and Google Business Profile, you can increase conversion rates and enhance user experience, attracting new customers and simplifying the booking process.
Additional Advice on Optimizing Your Google Business Profile
Optimizing your Google Business Profile is essential for attracting more customers and improving your online visibility. Updating your profile information and integrating SEO strategies can enhance your profile's performance.
Updating Profile Information
Regularly updating your profile information, such as business hours, contact details, and services offered, keeps your audience informed and helps improve your search visibility.
Integrating SEO Strategies
Integrating SEO strategies into your profile, such as using relevant keywords, optimizing your business description, and ensuring your NAP (Name, Address, Phone number) information is consistent across all platforms, can help boost your profile's ranking in search results. Our dedicated customer Development and SEO team is happy to offer you their SEO expertise as an additional service.
Managing Customer Reviews
Customer reviews are crucial in building trust and credibility with potential customers. Encourage satisfied customers to leave positive reviews and address any negative feedback promptly to show your commitment to customer satisfaction.
How to Disable The Bookings Integration?
To disable your booking integration on your Google Business Profile, go to the Go Book Me In Opt Out page.
