Set Up Your Google Business Profile 'Book Now' Button to Redirect to Your Own Booking Page

In this article, we will guide you through adding a 'Book Now' button to your Google Business Profile and redirecting it to your website or booking page. This will make it convenient for your customers to book your services through a direct link on Google Search and Maps.

How to Add a 'Book Now' Button to Your Google Business Profile

Google Business Profile (formerly Google My Business) is a powerful tool for managing businesses' presence on Google, including Google Search and Google Maps. It provides a platform for businesses to showcase their services, products, and contact information to potential customers. 

Setting up the 'Book Now' Button

To set up your 'Book Now' button, you must register your business with a Reserve with Google Partner like Go Book Me In. To register, visit the Go Book Me In onboarding page, follow our guide, and set up your business account with us.

Once onboarded, we will submit your details to Reserve with Google for verification. If your business details pass the verification process, your 'Book Online' button will be added to your Google Business Profile within 72 hours, usually a lot sooner.

Redirecting to Your Booking Page

Redirecting customers to your booking page from your Google Business Profile can streamline the booking process and increase conversions. Adding a direct link to your booking page makes it convenient for users to schedule appointments or services with your business.

Appointments Redirect

As the default, your 'Book Now' button will redirect to a standard booking page hosted by Go Book Me In, and we will manage your schedule. If you need to redirect the user to your booking page, please contact the Go Book Me In Support Team, and we will happily assist you in doing this. 

Contact Go Book Me In Support Team with Your Booking Page URL

Once you've set up the 'Book Now' button, you'll need to supply the URL of your booking page. Ensure the link is accurate and leads users directly to where they can book your services. We will then apply the necessary changes to your account and your redirected 'Book Now' button should be available within the next 24 hours. You may notice some downtime while we make the switch to your booking page.

Testing the Button Functionality

After your 'Book Now' comes online, it's crucial to test the button's functionality. Click on the button to confirm that it redirects users to the correct booking page without issues.

Google Organic Booking

Google Organic Booking allows customers to book services or appointments directly through Google Search or Google Maps without paying for sponsored advertisements like Google Ads. With the right SEO techniques applied to your website and Google Business Profile, you can increase conversion rates and enhance user experience, attracting new customers and simplifying the booking process.

Additional Advice on Optimizing Your Google Business Profile

Optimizing your Google Business Profile is essential for attracting more customers and improving your online visibility. Updating your profile information and integrating SEO strategies can enhance your profile's performance.

Updating Profile Information

Regularly updating your profile information, such as business hours, contact details, and services offered, keeps your audience informed and helps improve your search visibility.

Integrating SEO Strategies

Integrating SEO strategies into your profile, such as using relevant keywords, optimizing your business description, and ensuring your NAP (Name, Address, Phone number) information is consistent across all platforms, can help boost your profile's ranking in search results. Our dedicated customer Development and SEO team is happy to offer you their SEO expertise as an additional service.

Managing Customer Reviews

Customer reviews are crucial in building trust and credibility with potential customers. Encourage satisfied customers to leave positive reviews and address any negative feedback promptly to show your commitment to customer satisfaction.

How to Disable The Bookings Integration?

To disable your booking integration on your Google Business Profile, go to the Go Book Me In Opt Out page.

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Frequently asked questions

How do I add a 'book now' button to my Google Business Profile with Go Book Me In?
Show FAQ
To add a ‘book now’ button to your Google Business Profile using Go Book Me In, you will need to create an account on Go Book Me In by going to our onboarding page.
What are the benefits of adding a booking button to my Google Business Profile?
Show FAQ
Adding a booking button to your Google Business Profile allows customers to book directly on Google. This can increase conversion rates, improve customer experience, and maximize the efficiency of your online booking process.
Can I manage my bookings directly on Google?
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Once the booking feature is enabled, you can manage your bookings directly on Google. This offers a seamless experience for both businesses and customers. Your reservations and appointments will appear on your Google Business Profile dashboard, making it easy to track them.
How does the integration with Google affect my customers?
Show FAQ
The integration with Google provides customers with a more streamlined and convenient booking experience. They can book appointments directly from your Google listing without needing to navigate away from the page, which can lead to higher conversion rates.
What information do I need to provide to link my booking page to my Google Business Profile?
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You’ll need to provide details from your Google Business Profile, such as your business name and physical location and services provided. Additionally, you must provide details of the administrator who will manage the Go Book Me In account.
Is a help centre available if I encounter issues adding the button to my Google Business Profile?
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Yes, both Google and Go Book Me In offer help centres to assist with any issues you may encounter. You can access Google Business Profile help from your account, and Go Book Me In also provides support through their website.
How do I optimize my Google Business Profile for bookings?
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To optimize your Google Business Profile for bookings, ensure your business listing is complete and accurate, add compelling photos, update your business hours regularly, and respond to customer reviews. Additionally, adding a ‘book now’ button and promoting your online booking capabilities can significantly enhance your profile’s effectiveness.
What should I do if my 'book now' button does not appear after linking it to my Google Business Profile?
Show FAQ
If the ‘book now’ button does not appear after linking it, check to ensure your Google listing is verified and properly set up. If the problem persists, contact Go Book Me In for further assistance.

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